UK Series 16
- The launch episode gathered 12.7m viewers and a 46% share and was not only the series’ best performing episode but also ITV’s biggest audience of 2016. The episode achieved an impressive 62% share among 16-34s, the largest share since the series 3 final back in February 2004.
- The final was the second most watched episode of the series with 12.0m viewers and a 45% share (60% among 16-34s).
- Overall, series 16 averaged 10.5m viewers and a 38% share, up on ITV’s slot average by +161% and a increase from series 15 by +0.6m and +2 share points. It is also the show’s best performing series since series 13.
- Over a quarter of the audience was aged between 16 and 34, compared to 14% usually in the slot. The 51% share of the series in this 16-34 demo is more than four times as high as the 12% slot average.