A Staple in the ITV Schedule for 16 Years

First broadcast in 2002, I'm A Celebrity... Get Me Out Of Here! has been an ongoing success in the UK for 16 series. It is a defining programme for the channel's annual schedule and has seen consistently impressive viewing figures, regularly attracting huge audiences of over 10 million.

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I’m A Celebrity… UK Series-On-Series Ratings

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UK Series 16

  • The launch episode gathered 12.7m viewers and a 46% share and was not only the series’ best performing episode but also ITV’s biggest audience of 2016. The episode achieved an impressive 62% share among 16-34s, the largest share since the series 3 final back in February 2004.
  • The final was the second most watched episode of the series with 12.0m viewers and a 45% share (60% among 16-34s).
  • Overall, series 16 averaged 10.5m viewers and a 38% share, up on ITV’s slot average by +161% and a increase from series 15 by +0.6m and +2 share points. It is also the show’s best performing series since series 13.
  • Over a quarter of the audience was aged between 16 and 34, compared to 14% usually in the slot. The 51% share of the series in this 16-34 demo is more than four times as high as the 12% slot average.

A Massive International Hit

Hungary

  • Series 3 and 4 aired back-to-back in autumn 2014 with just a 5-day gap in between the two series. Each series had 17 episodes of 90 min, all stripped daily (Mon-Sun) in prime time on RTL Klub.
  • Despite this broadcasting strategy, viewers weren't bored with the fourth series starting straight after the third. Both had very consistent (and excellent) ratings, and series 4 even averaged slightly more viewers (1.16m viewers, 29% share) than series 3 (1.13m viewers, 28% share).
  • Series 3 peaked for its launch episode, while series 4's highest rated episode was the final: both episodes had the same audience of 1.34m viewers (35% share, up on the slot average by +50%).

Germany

  • The series peaked at 7.8m viewers and 33% share for the final episode
  • The 11th series averaged 6.7m viewers on RTL this January. Its 28% share is way up on a 11% slot average.
  • More than half of the series’ audience (55%) was aged between 14 and 49, the country’s key commercial target. This represents 3.7m viewers and a staggering 41% share in this age range, which is three times as high as the slot average share.

Australia

  • Across its six-week run, series 3 had an average national audience of 1.2 million on Ten, up by +9% on the previous series.
  • The final episode gathered 1.4m viewers on 13th March 2017.
  • The series overall reached 13 million Australians.
  • On tenplay, Network Ten’s online catch-up and live streaming platform, it had 9.2 million video segment views, an increase of 102% on last year.

France

The French version, Je Suis Une Célébrité...Sortez-Moi De Là! achieved an average 36% share of Adults 15-49. This outperformed T F1’s slot average for the target audience by 10%.

Romania

The first series of Sunt Celebru - Scoate-ma de Aici! on ProTV in Romania was the first ever prime time stripped format in the territory. The launch episode achieved a 38.2% share which was significantly higher than the channel's prime time slot average of 18%. The series continued to achieve high figures with an average share of 30%.

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